Century-21 proclaims April "National Open House Month" and once programmed its YouTube channel with a related Open House home movies contest.

There's at least one website dedicated only to open houses, aptly dubbed OnlyOpenHouses.com.

Forbes magazine named San Jose, CA the nation's best city to sell a home, but the local Santa Clara County Association of Realtors didn't rest on its laurels. Its region-wide Open House Extravaganza helps sellers attract more than just looky-loos.

Browsing for housing on the Net is a great way to price homes and hone in on desirable neighborhoods and homes for sale.

But there's nothing quite like an invitation to touch and feel the real deal to get buyers to really beat a path to your door.

"Any extra method of exposing the home is vital. An open house can be a great way to get feedback on a house and validate the price. It also exposes the home to buyers who are not currently working with an agent and may not be aware of the home's availability," said David Williams, a real estate agent with Williams Realty in Sandy, UT.

Williams cautions the open house isn't a silver bullet no matter how well-prepared and staged. The event has to be packed with value.

"Many sellers rely upon open houses thinking that more exposure can compensate for value. If the home isn't priced right it can be detrimental to have a flood of buyers walk through if you are squandering the potential an open house provides," Williams added.

Karen Hilgers of RE/MAX Blackhawk Valley in Andalusia, IL says an open house can be a good way to flip hesitant buyers who are already interested in the home.

"It lets those interested buyers know they may suddenly have some competition, and that can be all you need to get an offer on the table," she said.

Open house events can also grab impulse buyers, those who see a house for sale, takes one look and falls in love with it, says Jim Merrion, regional director of RE/MAX Northern Illinois.

Market conditions can also make the open house marketing tool cool.

"I'm not a big advocate of open houses, but in this market I'm doing more of them," said Gwen Broughton of RE/MAX Showcase in Waukegan, IL, during the 2008 market slowdown.

"Sellers want to see you doing everything you can to get their home sold," she said.

Provided the price is right, here's how to make the open house, well, tight, according to RE/MAX Northern Illinois.

• Sunday afternoons are the best times for attracting visitors to an open house. Start early and stay late. (But don't forget, an additional Saturday open house will provide an extra weekend day to avoid alienating those who worship at a house of faith on one day or the other.)

• Mail post cards to invite neighbors and prospects. Also list the event in the local newspaper and on Web sites.

• Be sure the home for sale is as clean and neat as possible for the open house. Empty the garbage cans, clean out the closets, get rid of the clutter and polish the bathroom fixtures. Think model home. Create a neutral scene.

• Real estate agents should attend open houses to be available for questions, to provide property and neighborhood information and to get valuable feedback by watching and listening to potential buyers.

Published: April 30, 2008

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Broderick Perkins parlayed a career in old-school journalism into a contemporary digital news service that really hits home. The award-winning consumer journalist, originally from Wilmington, DE, is founder, publisher and executive editor of the bootstrap DeadlineNews Group, a Silicon Valley-based editorial content and consulting service specializing in residential real estate, consumer news and related editorial consulting services. The DeadlineNews Group includes the website, DeadlineNews.com, offering real estate editorial content and consulting services, and its back shop, the Deadline Newsroom, an open house on news that really hits home. Perkins obtained his formal journalism education from University of Delaware and a journalism boot camp, the Institute of Journalism Education at the University of California-Berkeley. He went on to 20 years of service as a daily newspaper journalist at the Wilmington, DE News Journal and San Jose, CA Mercury News. Perkins covered housing on the San Jose Mercury News reporting team which earned a General News Reporting Pulitzer Prize in 1989 for coverage of the Loma Prieta earthquake. He has also produced real estate, consumer and small business content for the Wall Street Journal, Los Angeles Times, RealtyTimes.com, Nolo.com, Better Homes and Gardens, the National Association of Realtors, Homestore/Move and Intuit/Quicken among more than three dozen publications. In addition to managing the DeadlineNews Group, Perkins most recently served as chief editorial consultant for Nolo's Essential Guide To Buying Your First Home, Nolo, and writes real estate television scripts for RealtyTimes.com.